Viral Video Production, Distribution, and Marketiing can be done on a ridiculously low budget! If you accidentally get on top of digg, Youtube, Netscape or the like, you will get buried in hits! Our video production partner, Moviepals Entertainment, utilizes collaborative film-making to create HD and web ready versions of custom videos for you on a tiny budget. They we have collaborated on very low budget projects that have been seen millions of times! We can then distribute them online, on your website, on video sharing sites, on Youtube, Google Video, local TV: wherever your target customers can be found.
Let us just examine our own logic for a moment:
If an advertising agency is compensated based on a percentage (it is usually 15%) of what I spend, what incentive do they have to find for me innexpensive, effective, leveraged advertising that is cumulative and gets me more and more business with less and less expenditure like any effective campaign should?
The obvious answer is: none at all! The fact is that there is a built-in conflict of interest in the way that advertising companies are compensated: it is not in the ad-agency’s best interrest to do a good job:
In this alrtice in Adweek by Brian Morrissey:
“I think traditional ad agencies have very little contribution to make,” Bryan Simkins, a marketing specialist at FedEx, told TNS:
“They are mostly driven by their compensation models which are made for closed media. Those models don’t apply in open media.”
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