7 Common Wordpress Seo Mistakes And Their Easy Solutions
August 17, 2008
photo credit: magerleagues
1. Problem: The homepage doesn’t target a specific keyword combination that people actually search for.
Solution: Add specific keywords to the homepage title, use a plugin like ALL in One SEO Pack to rewrite the default wordpress titles. If you don’t know any specific keyword phrases offhand that also sound good to use for marketing purposes try keyword research. An easy starting place is: https://adwords.google.com/select/KeywordToolExternal Read more
How To Put A Wordpress Blog On A Subdomain Using A Separate Host Account With Cpanel And Whm
August 17, 2008
photo credit: Tim Dorr
Many businesses are still only blogging on blogger or other platforms away from their main website. Others go the route of getting another domain. One great way to maximize the power of your blog and build links to your main site at the same time is to create your main company blog on a subdomain of your regular website. You can even have it point to a completely different server. Some reasons why you may want to do this include if your main website is just a shopping cart, has very strong security, or is in a different scripting language or under ‘corporate control’. Read more
All Websites Are Broken, But That Is Ok:
August 14, 2008
When Roni German types into Google: Belfair Washington Real Estate into a Google search. Her Belfair Washington Real Estate Blog comes up on the third page instead of the first. (http://peninsulahomeresource.com/)
She has previously been on page one, even line one several times. The reason for the dropping is the title of this article: a website is never done, is always in need of upgrading and promotion. She still comes up line one on “Olympic Penninsula Homes“, a less competitive search without so much competition from huge lead generators like Yahoo real estate, Homegain, Homes.com, Realtor.com and the others who are on the first page. These huge sites are constantly adding new real estate clientele who pay them, and new information, and, since everything on the Internet is new, old, or dead - they rank. Read more
The Slow Death Of Seo As We Know It
August 13, 2008
Now that race includes video, and another new trend: with more and more websites coming online, branding is taking back over, and small websites are seen less and less. We go to Expedia to buy Airline tickets, for instance, and now cheap Tickets.
The window for SEO supremacy is closing, as more and more mainstream companies embrace the emerging technology, the market will shift back 180 degrees to value the information itself over that way it is formatted, which is becoming more and more standardized.
Now the shift is back to the actual content production as having the journalistic value that creates the marketplace. While it still requires technical expertise beyond the novice, that gap will continue to close.
This means that conventional SEO companies and many web design companies need to completely re-think their strategies.
Not so long ago (I started my first company this industry in 2001) there was a race on to get to the top of the list – it was a wide open free-for-all with everyone shuffling to grab a huge emerging market: the need for search engine rankings and online PR of all kinds.
As SEO techniques become more and more defined as a distribution commodity, bought from Indian contractors, perhaps looked after very soon by major advertising agencies who used to control print budgets, this market is changing.
In the reality of this, my own company (SocialMediaSystems.com) is completely changing it’s definition to be involved with the creation and distribution of the content, rather than the formatting, and reformatting of canvas which is seen less and less:
Henceforth our emphasis will be on the creation and distribution of the content, rather than it’s formatting, which is quickly becoming standard.
We will move on to content creation and distribution – which is much more interesting anyway!
Who will control the first page of Google in the future? Why the best sources, of course.
Israel Rothman is the CEO of Socialmediasystems.com LLC. To learn more about social media marketing, visit http://socialmediasystems.com.
