High Quality, User Generated, Easy Streaming Video On Your Pages: The Technology Arrived!
August 27, 2007
Did you ever dream of sitting at your computer, and recording streaming video for viewing by visitors to your website?
DREAM NO MORE! You can shoot video like this, at home, or even sitting at your computer:
It is a brave new world online! Expect to see lots of this around here, on our website, on our client’s websites, on Utube, Google Video…See
http://socialmediasystems.com/services/internet-marketing-and-website-design-solutions/
Researching Your Keywords - Seo Basics Part 3
August 27, 2007
Here’s the third in our series of articles on SEO basics, geared towards those readers who know little to nothing about SEO, ranking on the search engines and other such topics. These articles aren’t meant to be a full SEO course; they are simply here to educate you about basic SEO and what it does for a website.
Now, on to keyword research! Yes, its about as exciting as it sounds. Nevertheless, this boring little term is one of the most important aspects of search engine optimization. There are many ways to do keyword research and a lot of complexities involved, but here’s a simple look at the process. Read more
Conquesting, Reputation Management And Online Public Relations
August 18, 2007
Just as we can use professional, intentional organic search engine placement, authority branding, articles and posts to promote our clients’ reputations online using social media, some not so righteous competitors of yours may use the same techniques to ruin your reputation, or render your marketing plan null and void online.
Be sure to read this article by our President: ‘Conquesting’ the Online Marketing Battlefield
Notice where it already ranks here: Google Search and here Google Search and here Google Search, and even here: conquesting!
Notice, also, what we have done here to manage our competition in a reputable manner: Google Search (Don’t get ripped of by…)
Just think about that power being used against you by your competitor! It is a little scary, huh? Read more
Rant: Stop The Reciprocal Linking Campaigns, They Are Death To Placement!
August 12, 2007
I cannot believe the volume of spam, the number of ripped-off advertisers still going on with reciprocal linking campaigns: STOP IT! RECIPROCAL LINKING WILL NOT GAIN SEARCH ENGINE PLACEMENT!
Everybody please wake up! These programs do not work, create spam, cause useless clutter: they will actually ruin otherwise good placement now, there are stiff penalties for reciprocal links! (see Real Estate Reciprocal Link Penalty Part 1 | Is your website affected?, Real Estate Reciprocal Link Penalty Part 2 - Tips on successful link building)
PULEEEZE! Help me get the word out and put these rip-offs out of business who are perpetuating these SEO myths!
Once and for all: Read more
What Is Search Engine Optimization? Seo Basics Part 2
August 7, 2007
SEO or Search Engine Optimization is the process aimed at improving the rankings of a website in the search engine results pages, or SERPs.
SEO consultants are often called SEOs for short. SEO began in the early 90’s as search engines began cataloging websites on the internet. Webmasters and website owners discovered that by changing certain factors, they could greatly influence the SERPS.
So Why SEO?
Because search engines provide huge amounts of potential traffic that can make your website successful. This results in increased sales, branding, and exposure. If done correctly, search engine optimization WORKS.
What Is A Search Engine? - Seo Basics Part 1
August 7, 2007
This is the first article in a series that will examine the most basic aspects of Search Engine Optimization and look at the ways it is changing. This series is meant for both beginning SEOer’s and those who simply want a better understanding of the internet. We will start at the most basic level, e.g. what is a search engine, and move up from there.
So then, what is a search engine?
A search engine is a program designed to help you find information stored on a computer system (e.g. World Wide Web or a personal computer). The search engine allows you to ask for content that meets specific criteria; that criterion is a word or phrase a user types in.
The three most popular search engines are Google, Yahoo, and MSN. Google is by far the largest with more traffic than the other two search engines combined.
Onsite Search Engine Optimization Basics And Keyword Targeting | Smm Sem Seo Strategy Guide - Part 2
August 6, 2007
Onsite SEO basics are simple to implement and can increase your search engine rankings, but surprisingly most websites have even the basics completely wrong.
Before you start you need an automated backend or some type of content management system to build your site on top of; if you have a static brochure website (see this article), fix that before continuing. It’s unlikely you’ll be able to rank for anything competitive for any length of time in the future if you don’t readjust your strategy.
Manually updating pages is a waste of intelligent man power; the first step for onsite is to fix that problem so you’ll be ready to compete.
Onsite search engine optimization basics broken down by page element.
- Unique title tags – this tag is what displays in the top of your browser bar and in the search engine results pages; it’s in between the <title></title> tags in the top section of your website. Put your target keywords in the most intelligible way possible (you need to encourage clicks as well) in your titles. Do not spam these; a 5-7 word phrase incorporating your target keywords is all that’s necessary.
- Unique header tags. Your site actually needs to have an <h1> title with keywords </h1> tag on every page and it needs to be unique to each page. If you’re using Wordpress, one of the nasty habits of the default installs is to give you the same h1 on every single page and change the h2s to reflect the actual post names. There are plug-ins and themes which correct this. Make sure the keywords in the title and h1 tag match for each page; they don’t have to be identical, but they should target the same keywords. If possible, add other header sections to h2 or h3 tags.
- Additionally it would be beneficial if each page contained a 4 word exact keyword phrase in the title tag and also on the page in the h1 tag. Use any keyword research tool to find exact phrases. A free one that also gives information on Google’s searches is located here: https://adwords.google.com/select/KeywordToolExternal
- Meta description tag – this tag is what actually appears in the search engine results pages (Google gives snippets from the page depending on what you searched for, e.g. <meta name=”description” content=”” />)
- On every page put a link to your main index page that contains the EXACT keyword phrase you’re targeting (typically a footer link works well). It’s important to use the anchor text you want to associate a page with in the internal links on the site.
- Run your site through an html validator. Don’t worry, it probably won’t pass, and that’s not what we’re looking for anyways. We’re just looking to correct any major errors and, if possible, get it to valiadate or come as close as we can without spending too much time (remember from the step 1 SEM article - its all about ROI).
Additional considerations:
The keyword tag (<meta name=”keywords” content=”” />): you may want to add keywords to this, but DON’T overstuff. The only exception is if you’re using a content management system like Wordpress that auto fills this part out.
If possible (at least on the main page) put descriptions in the alt=”" tags on the images.
I’ll be adding more onsite info to this series in future entries. These include: Onsite SEO basics that will be covered in subsequent entries: duplicate content issues, robots.txt files, how to deal with flash and large images, link directories and negative onsite factors, site depth and page importance, etc).
Onsite basics are very simple, but at the advanced levels, you have to think about the big picture and how EVERYTHING on your site will work together with your offsite campaign to create a growing website which will build links and target keywords “automatically.”
You can control how people link to you, how willing they are to link to you, and what text they use when they link to you; you can even control how your site grows or spreads virally on social media sites just by changing simple factors on your website. All of this is intertwined into your onsite search engine optimization which can really be focused on your entire website and its online marketing strategy. As this series progresses, we’ll dive deeper into onsite and how it effects link building and social media marketing.
I should note clients of Social Media Systems receive custom onsite SEO advice on both the basic and advance levels including information on site architecture and how to integrate onsite optimization with your online marketing plan to improve placement and build more, higher quality links automatically.
Real Estate Search Engine Marketing: Placement Requires Authority!
August 6, 2007
If you want to rank for a competitive real estate search, or any other competitive search for a large, well financed industry, you must get links to your website from a recognised authority in that industry, and/or become one.
To complicate matters, most sites routinely insert no-follow tags into all outgoing links to maintain their own placement, therefore rendering your link useless for your ranking.
Rapid ranking can be achieved by a combination of perfect on-site SEO, and the right links in, which must be purchased.
