Surviving Transition From Print To Digital Advertising: Tricky For Some, Profitable For Others:
If you ask the New York Times, San Francisco Chronicle, or many others, times are hard for print publication ad sales.
Those ‘per column inch’ classified ads pricing schedules have given way to free internet classifieds; real time news has replaced next day news.
But not everybody has been left behind: case in point: RISMedia (Real Estate Magazine) is more profitable than ever, with a brighter future, thanks to making the transition early: (more…)
10 Most Important Factors For Internet Marketing: Updated For Social Media And Web 2.0
For number 10 in this updated series that was so popular the first time around, I must repeat something that seems obvious to me, but is seldom followed: everything must work together for online marketing success; which means that the architect of the system – the guy in charge must be well versed and take into consideration all these factors: let us review the most important factors: (more…)
Innovation Is Key To Mainstream Media’s Survival
According to SFgate.com, the San Francisco Chronicle is cutting staff by 25%. Yep, 25% folks. That’s huge. That means nearly 80 reporters, editors, photographers and other newsroom staff will be let go in addition to 20 other employees.According to Chronicle Publisher Frank Vega,they’re “not getting into any specifics at this point. It’s fairly common knowledge that we have had a tough financial row here for several years. As we continue to evaluate our situation, unfortunately continued belt-tightening is necessary.”From the article posted on SFgate.com:”Vega declined to say whether the paper is continuing to lose $1 million a week, as Hearst attorney Daniel Wall stated in court in November during a hearing on an antitrust suit filed by San Francisco businessman Clint Reilly.”
This is one more example of mainstream media continuing its slow crumble. We won’t see it disappear altogether for a long while yet, but we’ve all seen this happening to print media for years, as the internet and its user-base has become far more robust and advanced. This is old hat I know, but its more relevant than ever right now.
Though many papers, magazines and other types of print media are segueing into the online arena, they aren’t producing any significant kinds of online revenue models, so they continue losing money.
What print media needs to do is stop holding on to tradition so tightly and release their fear of the new. They need to concentrate on creating sites that cash flow and are monetized; there are many, many ways to do this. They need to pry themselves out of stagnation and get creative, supplementing their print media with an online source of revenue. Many print magazines and newspapers have been very successful in this respect, but they are the innovators of their breed, not the average.
A great example of this innovation can be found in one of our recent clients, RISMedia. One of the leading real estate news and business development sites, they have struck an excellent balance between success online and off, embracing the future of social media and the web while still maintaining their considerable influence offline.
Rant: Be Wary Of Internet Marketing Secrets Promising Easy Returns Or Huge Do It Yourself Savings.
Everyday I run into another “earn 1,000 times your investment” affiliate marketing scheme, touting anyone’s ability to “learn to use adsense and make $1,000 per day in your sleep,” not to mention countless other how-to internet marketing guides that make it sound like a peace of cake.
I’m so sick of them I thought I might diverge into the occasional and always fun blog rant.
First, be wary of people’s numbers. You’ll find that all through the net there are people claiming to have bought this and that site for some low price and then earned 1,000 times their investment. For one, why would they let you know if that was true? Wouldn’t you keep that a secret until the money ran out? And 2, the true “parts” to those stories usually involve some very creative accounting, to say the least. (more…)
Real Estate Reciprocal Link Penalty Part 2 – Tips On Successful Link Building
The basic idea is build valuable content and get as many one way quality links as possible. Put some care into it and avoid the “I’m a realtor too” mentality and try to at least find some niche that will set you apart and can be used to garner links and traffic.
Don’t use a reciprocal linking service or software. I’ve written about the perils of reciprocal linking services before and it never seems to surprise me how many people are so caught up in looking for the “easy” solution to their search engine rankings that they end up hurting them even more. (more…)
