Adtech Reviews: New Trends: Content Production And Syndication As Advertising
On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (3net Search Engine Marketing Blog by Social Media Systems) highlighting many of the booths and contributing companies.
New this year are several companies who seem to have an identity crisis: they say they are everything from PPC and PPA to organic SEO; the lines are blurry between TV, Internet, PR, advertising, technology and website design and development.
We interviewed several company officials on camera (the videos will appear in streaming video format on our blog here within a week or two).
I found it surprising, even for me, how many of the presenters really could not explain their product offerings; the advantages and features so that even I could understand why or how anybody would buy them: even with my technical background I was confused (with a few notable exceptions).
It struck me how broad and deep the playing field has become: according to this article about Google’s aquisition of DoubleClick:
After peaking at US$8.2 billion in 2000, US on-line ad spending fell in 2001 and 2002, but it began regaining lost ground in 2003. In 2004 the market finally broke the 2000 record, ending with US$9.6 billion in on-line ad spending. Growth rates in recent years have been in the 30% to 40% range. On-line ad spending in the US reached an estimated US$16.8 billion in 2006, a growth of 34% compared with 2005, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
With all this growth, there are alot of players at this years ad:tech that I do not expect to see again next year (yup, that bad!) and many who will have already sold out for big bucks by next year. (more…)
Social Media Marketing Service | Rank For “greatest Living American”
I have been following this story for a while, besides it’s comedic nature, it really shows the power of social media and bookmarking sites. Through social media, high profile bloggers and news portal links, Google now ranks, Stephen Colbert and colbertnation.com, number #1 for the Google search “greatest living american“. He has done this before by saying he wanted to be ranked #1 on Google for “giant brass balls“, which he does, but how?
Optimize For Google Blog Search | Insight From Their Patent
Looking at the results in Google Blog Search, which I believe is still in beta (like all their other app’s besides their core search product), you can glean some insight into how sites are ranked. Some of the criteria are listed below along with links to the patent submitted by Google. There are a total of 9 that I indicated here as well as other resources you can review that also play a par, if anyone has anymore insight and adept at reading legalese, let me know.
How Much Is Search Engine Advertising Worth?
How often do you click a sponsored link? Rarely? Never?!
If you do not click them, who does?
If these are confusing questions, consider that according to Marketwatch.com and Google itself, Google alone pocketed $4 BILLION+ of over $16 BILLION that was spent on Internet advertising in 2006: and the only kind of advertising they (and the other search engines) sold any relevant amount of was pay-per-click:
$16 Billion for those links to the right of and above and below the relevant stuff: that 80% of us do not click on!
So how much is it worth to appear on the first page, “organic” search results on all of the search engines for your targeted key word searches?
An Internet Advertising Consultant Online Moving Guide – Maintaining Search Engine Placement
In order to maintain our rankings at our old site (rothmanmarketing.com) (which now is a 301 redirect to this one) without losing our first page search engine recognition for:
…and many others too numerous to count: we had some considerations: we really should have taken the time to manufacture a special redirect for each of about 200 seperate articles which are syndicated at Webpro News, Real Estate magazine and others; but we already have significant placement at our 90 day old re-branded website (this one) because it has over 5000 incoming authority links and growing (due to our syndication as one of the most read blogs in the world): so we used a 301 (permanent) redirect instead: we used the WordPress rewrite modual:
