Seo Advice | Learning From Spammers: How To Play The Numbers
Yikes! Learning from spammers? Am I nuts? Nope (at least I don’t think so…). Read on, and you’ll see why I feel we can learn a lesson from spammers. Spammers operate on the idea of quantity over quality. They produce huge numbers of auto generated pages filled with ads. Each page contains specific niche keywords and is blasted out on blogs, websites, comments, etc. A spammer’s goal is to get as many pages out there as possible and promote them, so enough people happen to visit and click on ads, generating revenue for the spammer or their client. They play the numbers: more pages = more keywords = more visitors; someone will click the ads and make them money. They’re all about bottom feeding.
So what can you take away from this?
Seo For Deep Pockets – Buying Your Way To The Top With Creativity
I know many individuals ranging from web designers to business owners who like to believe that creativity, ingenuity, and hard work will win out in the search engine optimization wars and that “inspired” or “genuine intention” websites (sites that didn’t get their rankings by spending thousands on SEO firms) will outrank those trying to buy their way up. Some even go so far as to claim that SEO is dead and that in the new internet market place user popularity is everything.
In many cases this is absolutely true; a number of promotional packages just don’t work and most expensive SEO firms can be outdone by faster-moving technically-inclined individuals or by smaller companies that are extremely active in the online networks.
You can buy links, you can purchase advertising, you can promote, promote, and promote and you may still not be able to spend enough to acquire the same rankings and traffic as your competitors. People see this all the time and immediately jump to the conclusion that it’s becoming harder and harder to buy your way the top or manipulate Google and the other search engines. However, this couldn’t father from the truth.
Lazy Seo – How Some Seo Firms & Consultants Compromise Their Campaigns
SEO involves lots of tedium and hard work. There is no way around it: building links, optimizing pages, researching competition, writing content, posting things on various websites–all this and more is required for a truly effective SEO campaign.
As with most occupations, in SEO, some things have more of an effect than others. That’s why the increasing trend in the SEO profession to put almost all the emphasis on link building and baiting is so alarming. They are spending less time, or even completely overlooking, basics like manual directory submission, perfect on-site optimization, smaller traffic sources and mixed media promotion (like video).
This may not seem like a big deal, considering the above steps are tedious and less important than others, but it is, and here’s why. As search engine algorithms become increasingly complex, they take more and more factors into account in order to reduce the ability of individuals and companies to artificially manipulate them.
Any SEO strategy that puts most of its emphasis on one or two steps and overlooks additional helpful tasks is playing a dangerous game. They’re doing exactly what SEO’s used to do: focusing 90% of their effort on one specific element. Then they’re surprised when the sites they build up fall down on the next round of Google updates. If you put all your emphasis on one step in the SEO equation, and Google devalues that particular aspect, your rankings will collapse. It’s like the age-old saying “don’t put all your eggs in one basket.”
The little things add up. By using a very broad SEO strategy that encompasses productive work in many different aspects of SEO, you’ll be able to maintain high rankings and outdo your competitors, regardless of how Google changes. It will take some time, but in the end is worth the tedium. Focusing on content creation, quality of content, niche and general keywords, perfect on-site optimization, link baiting, reciprocals, social bookmarking, article marketing, correct use of web services like social networks and some type of viral marketing plan will ensure you have a multi-faceted SEO campaign that will produce long-lasting results.
So why do SEO consultants overlook the basics and tend to focus on only one aspect? It’s a lot of hard work and tedium. Find an SEO firm that sweats the details and you’ll experience longer lasting ranking success.
[Tagsseo, seo consultant, seo firm, seo campaign, effective seo campaign, trends in seo[/Tags
Social Media Guidelines?
CIPR Publishes some amazing strange guidelines.
The President of CIPR, Lionel Zetter, posted a list of conduct for social media on his blog a few days ago. It really details the very reason that most PR companies do not understand social media. If such a code of conduct were to exist and be enforced, it would have to be created “by the readers, for the readers”
Much like the Cluetrain Manifesto, social media needs a combination of personality and group consensus that cannot be handed down by a media group. The very essence of social media is to derive itself from the grass-roots aspect. Years ago I created the Blog Manifesto with the help of dozens of associates that spread it around the world.
What Is Social Media Marketing?
If you rely on the universal brain power of the online community, Wikipedia‘s definition is-
Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.[1 The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.
But the real matter of what a Social Media Platform is all about is relationships. It is about human nature and the personal connections we make with information. As the Web is thrust into “2.0″ or perhaps even “2.5″, online wanderers continue to look for one thing- meaningful information.
Search engines like Yahoo and Google have been harvesting data for over a decade, thrusting our personal decisions through an automated process of A + B = C. Along the way, they have dehumanized the very essence of the information. They have disregarded the human equation.
Social Media is all about being human. It is about conversing with your neighbor, sharing ideas with a world famous author, or even sharing a joke with someone around the world. The “big boys” of the search engine world are finding themselves at the mercy of popular opinion as community sites like Myspace and YouTube encourage users to filter information in the most personal way they can.
