There is a whole new modern way to self-publish an e-book: Here is a step by step guide that will save you some time and money about Writing and Publishing an eBook – a Brief Overview by Ron Hurak – Author – So Life Sucks. Get Over It; I have added some technical stuff!
1. Write a great novel or non-fictional book! Take your time and make it the best book you can write. History has shown that great books will sell based upon word-of-mouth advertising. When you write a great eBook, people will tell others and that’s how it will become viral. You just can’t buy the power of others telling others about your eBook, especially today with all of the social media networks.
2. Have it proof read multiple times by multiple people – you cannot proof read your own material! Nothing turns off a reader more than typos and grammatical errors. Make your eBook a pleasure to read and reflect the quality of your content.
3. Get a professional artist to create a cover for your eBook. Make sure it will be attractive when reduced to a smaller size when posted to the various eBook retailer web sites.
4. If you use a word processing like Microsoft Word, turn off all automatic paragraphing and style functions. You want to be absolutely sure that your finished document does not contain any hidden Microsoft symbols or formatting commands. Smashwords.com has an excellent FREE guide that shows you all of the things you need to do to create a clean eBook document (www.smashwords.com/books/view/52).
5. eBooks do not have page numbers so refrain from making your document look like a physical book. e-readers use different formats and will display differently on different devices. Apple iPad will be different from a Kindle. In other words, do not use page numbers or try to space your document to make it resemble a printed book.
6. If your eBook contains illustrations or pictures, keep them to a minimum size.
7. Convert your Word or other word processing document into a format that can be used for eBook publishing (most use the ePub format but not all of them do). You can purchase software such as ePubMaker from Epingsoft or use a FREE service such as Smashwords.com.
7. Select a distributor that will get your eBook on the various retailer web sites such as iBooks, Amazon, Sony, Kobo, Barnes & Noble, etc. Smashwords.com is FREE to convert your document to the various formats for each of the eBook retailers and will post your eBook on all of the most popular eBook retailers. Amazon has its own direct publishing service – https://kdp.amazon.com. Study each retailer’s fee agreement carefully for each of the eBook retailers you decide to post your eBook to. They are all slightly different and you may decide that some are not compatible with your marketing plans. I personally wanted as many outlets as possible to sell my eBook.
8. Give very careful consideration to pricing. There are some rules that you need to consider. For example, iBooks rounds everything to .99. So if you price your eBook at $2.50 then Apple will round it to $2.99.
9. Selling your eBook will be more challenging that writing it! Keep your expectations reasonable. A very high percentage of self-published eBooks rarely sell more than a few hundred copies (and often to just friends and relatives). You might get rich from the sales of your eBook but I suggest you don’t quit your day job until the money starts piling in.
10. Think about blogging, public speaking and other ways to let people know you exist. Research what others have done before you but be careful NOT TO SPEND unreasonable amounts of money to promote your eBook. There are a number of marketing firms who will suggest that by hiring them your eBook will become an overnight success. Rarely happens and you will be poorer from the experience.
11. Create a web presence. Use a professional SEO service to help you spread the word. Uplog.org has a very reasonable service for eBook publishers and they can steer you through all of the obstacles of using the internet to promote you and your eBook. YouTube is also a great place to promote your eBook.
12. Become a PayPal merchant and learn how to use PayPal in your web site. This will allow the public to purchase your eBook directly from you and make the payment process safe and easy for them and you. You NEVER give up your rights to sell your eBook using your own methods (even if you post it to all of the popular eBook retailers). Amazon does have an ‘Exclusive Rights Option’. Read the terms carefully because if you decide to use this option you will give up some rights to do ‘your own thing’!
13. Consider an audio version of your eBook. Many people has no time to read but will listen to audio books as they travel.
14. Be patient. There are plenty of stories of authors who spent years promoting their work before it became a best seller.
I did not change one word of Ron’s very well written advice above, which is as timely as can be right now!
I did do a little research:
Self Help Book Publisher | BalboaPress.com
Paying for every click, and also coming up organically:
Original article is here:
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