Years ago, I wrote a ten part series still reprinted here on z57’s website, and at Real Estate Magazine’s site where it was first published.
At the time, talking about organic search engine placement was revolutionary; we’ve been using the term for years. Since then, things have changed a lot! So here is installment number one of the redo of that series, updated for changes since then:
1. Following the rules:
What has become known as organic search engine placement (un-paid-for results on search engines for chosen key words) is achieved by innovating and being creative and unique in your approach. Your web site must stand out among many millions of similar ones to achieve first page placement – especially on Google: Google will follow the trail to the most reliable source of relevant information, and rank that page above the duplicates – moving duplicate content to the supplemental results.
You must avoid pack mentality to rank: millions of other people taking the same approach means that it will not work for top placment. That is why we have created a new way of meeting the criteria without breaking the rules using social media. It is site popularity, or what is referred to as importance, that matters most in achieving high results, because it is the hardest thing to fake.
It is downright difficult to get thousands of unique users on a remote site to build constantly updated, re-submitted, properly optimized pages that contain every conceivable combination of related key words in every reasonable order to link to you, including all common misspellings and common typos. We are able to do this by using social media technology and syndication of RSS feeds, and other means.
The problem is that everybody has what we call a “Cousin Vinny,” who supposedly knows all about search engine placement and who hands out confusing misinformation in an already chaotic and unregulated, but growing market.
Just as you cannot get home with a used car without someone saying that you paid too much for it when they don’t even know the basic information necessary to form an educated opinion, the ocean of conflicting viewpoints on search engine placement is very frustrating and expensive for the novice: it has become a sophisticated specialty over the last few years.
Scrutinize any claims they make to make sure they deliver organic results for desired searches consistently for others and for themselves – not just submission or search engine recognition under a proper name (which is easy to do), but actual results which lead people who do not know your name to find you when they are searching for your product, service and/or location.
To understand the solution, you must first understand the problem. For best results, be unique. Your site must be relevant, popular, contain new content and be syndicated and promoted appropriately. We’ll discuss this in more detail in the coming weeks here.
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