As we did years ago (you will notice that everything we said several years ago has come out to be true, and much of it still applies) we will sum it all up by reviewing all the pieces to a successful social media marketing (online marketing) campaign: many things have changed in the last 6 years, and some have not: one thing that never changes is the need for competitive attention to detail, because one weak link breaks the chain: let us review:
- Just say it: lesson number one is to ‘just say it’; don’t beat around the bush; don’t mitigate your risk; don’t spare anyone’s feelings; just give us the straight ‘poop’, and we will reward you by wanting to see what you will say next.
- Group Building – Opt-in Build a following and increase lead capture using Social Media.
- Use Social Media for local Farming
- Use Video for Lead Capture
- Become an authority – Reputation Management
- Online Branding: image matters for Internet Advertising
- Get numbers working for you on Social Networks
- Recent Case study : The execution of a complete and integrated Social Media Marketing Campaign
- Niche Marketing and Picking a Battle
- Attention to detail, the final competitive edge!
Now the real guts of it all come together; any one of these things done right will help: but just as the best plans of a Real Estate transaction do not result in a sale or a commission unless every little nit picky detail of the transaction has been ‘put to bed’; you will not be as succesful as you could be, and you may not survive periods like the last two years, unless you get it all right! Join the discusssion and debate with your comments on this whole series or any individual post in our group at Realtown.com:
Social Media Marketing and or at our huge Activerain group: http://activerain.com/groups/WEB20 and/or below, by adding your comments (yes they are moderated, sorry spammers!) below!
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