Business Barter Becoming Main Stream Media
It amazes me that more people still do not understand business barter exchanges and how they work. Without the media trades I have made in the last ten years ( over $1 million), I would not have had half the sales, over $10,0000.00 in the last nine years of products and services I invented.
I received a call from a huge broker in New York yesterday, who’s name I will disclose here when he is ready: this guy has been quietly getting rich over the years: not by being a visible broker and recruiting a bunch of local businesses, restaurants, accommodations, travel companies..
My new client buys all these things on barter too, because he must spend the millions he gets on his business or pay taxes on the income: but this guy is unique: he has a foreign high quality kitchen manufacturer: the manufacturer provides the kitchens, drop shipped wherever: the manufacturer buys main stream print, TV, Radio with the money – the relationship, years old now, has made both companies wealthy.
It gets better: my new client is about to launch a completely free barter network site where anyone can barter for free, and only pay the broker if the transaction is brokered or requires the broker, tearing down the final barriers to worldwide barter
Most of you do no know that there are worldwide exchanges that buys and sell businesses, real estate and everything else with business to business barter: there are many Realtors, for instance, who accept half their commissions in business barter, then buy accommodations, travel, main stream advertising, websites, marketing, media all with the money, without paying taxes on it, really!
If you would like to be informed of the future launch of this free barter portal, or learn more about my local group, how i use it, or how you could start with an instant $1000 line of credit to start spending with, contact me: Israel Rothman 805-827-2450 israel@rothmanmarketing.com
2010 Stand | Time To Choose | The Control Vs Open Cinema Manifesto | Open Distribution
“Watch original shows, join the mob and fight the Control.
Don’t just sit there, participate! Vote, promote, learn and help revolutionize the way we tell stories.”
“The Control,” in case you cannot tell, is the existing distribution system through the Hollywood machine, and, in a way, it is the existing Multiple Listing System.
In so many ways, the ‘ open-MLS’ movement in the Real Estate industry, and the changes that are taking place also in film making as a result of the digital revolution, are similar:
Just as the distribution and dissemination of video is no longer in Hollywood control, the M.L.S.’s and N.A.R. are no longer in charge of the real estate market.
Ok, so this is an ‘unpleasant truth’, as certain politicians would put it when they are stumping for: the rules have changed, and the world is now flat.
I, for one, am interested in knowing what you are going to do about it?
- Perhaps you would like to sign this manifesto that will loosen the lock on creativity and give control and ownership back to the artists themselves.
- Perhaps we need an open-MLS manifesto of our own, our own “movement”
- What are your thoughts on these changes and what are you going to do about it?
Read and sign the Open-cinema manifesto here; share your opinions and ideas below! which side are you on: choose!
6th Edition The Rothman Letter – Mob Mentality Trailer
The release of the Pilot for Mob Mentality, the 56 week series that is about to launch, three webisodes ‘in the can’ – here is the trailer!
YouTube – Mob Mentality Web Series Trailer – action comedy open cinema
ALL NEW PRICING AND NEW LOWER PRICED OFFERINGS:advertising and product placement in original films and series:
New Media Advertising
The right entertainment is the new answer to reach any audience. Information age empowered consumers live, shop, and buy differently. They must be reached in a revolutionary new way. There is a movement underway to fundamentally change the entertainment industry to empower the artists and professionals themselves to own their own works: sponsored commercial and/or non-profit Open Cinema is a worldwide movement. As pioneers in the Open Cinema movement we have been invited to speak at conferences from Los Angeles to Paris and many places in-between!
Supporting this new cinema is cost effective and popular, as most of your money goes to the artists involved! The Mob Mentality web series will reach millions of people in the years to come, as have past projects produced by Moviepals.org founder Solomon Rothman, which have been seen millions of times on minute budgets. When you contribute to the cause of open and collaborative entertainment and at the same time receive massive exposure for your business, you are spending the most leveraged and cost effective marketing money you have ever spent. For a one-time fee, your advertisement remains in the video FOREVER! Just imagine getting millions of views for your ad, and paying 1/10th the price of an ad agency campaign! You can’t get that kind of deal anywhere in old media! We have plans that cater to every scale of marketing campaign.
For a one-time fee, your advertisement remains in the video FOREVER! Just imagine getting millions of views for your ad, and paying 1/10th the price of an ad agency campaign! You can’t get that kind of deal anywhere in old media! We have plans that cater to every scale of marketing campaign.
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Custom Video Commercial
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Example: MoviePals Bio Video  |
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Quarterly Sponsor 12 Webisodes
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Example: IdeaPals Introduction  |
For a one-time fee, your advertisement remains in the video FOREVER! Just imagine getting millions of views for your ad, and paying 1/10th the price of an ad agency campaign! You can’t get that kind of deal anywhere in old media! We have plans that cater to every scale of marketing campaign.
- We also offer high-quality stock footage and videos at istockphoto.com. You may either purchase a right to reuse clips royalty-free or order custom video content made for your exclusive use. Prices range from $1-$100 dollars, depending on the clip and the terms of use.
Instead of branding yourself with pop-up or banner ads that are pushed on your audience, we will show you how to draw the exact audience you seek to you by feeding to them and the world what they thirst for, laden with your message in a much more palatable and modern format We integrate the advertisement of your company into our entertainment content to reach that any chosen demographic!
- All MoviePals.org productions are shot on high quality video
- The utmost attention is paid to presentation and branding of your company, as well as the entertainment value of the advertisement, while maintaining the integrity of intellectual property to insure reach and audience for years to come.
Professional photography available form the Rothman clan in the Los Angeles and Portland Areas: weddings, commercials, custom videos for rediculously low prices!
Featured article:
It is time again, in on July 4th, 2010 to redefine the ‘down and dirty’ low down on who what where how and when for social media marketing and advertising campaigns:
There are revolutionary changes in the way people find their way to all media – it is a user-driven media
Interactive media means just that: that there is a two way conversation going on between the consumer of the content and the content producer: putting artist or author, critic or poet, advertiser and target market, manufacturer and consumer constantly in touch with each other in real time. The media becomes a user-rated distilling process where the best prose, video, and other media find their way to the top of the pile through the distribution system itself, which is modern organic search influenced by the depth and the breadth of what I like to call “organic media” – large amounts of perfectly formatted and robust user-generated, user-filtered, user-rated content exists now, and with existing audiences by way of social media marketing through niche communities and groups. I can get to exactly whom I want to reach out to with the right content that they are looking for online: the “black hat” search marketers and spammers of the last ten years in this new media are now being replaced quietly by a new breed of content producers and distributors, circumventing main-stream channels and creating a new marketplace:
The proverbial cheese has moved:
- As the media driven society evaporates the society-driven media appears in it’s place!
- Huge transfers in power and wealth and influence are taking place accidentally, changing the landscape of media and the marketplace forever
- In a user driven, user filtered, user-rated, user distributed (sometimes called ‘viral) media, THE VALUE OF THE CONTENT DELIVERED UP TO THE CONTENT CONSUMER IS THE MOST IMPORTANT FACTOR
- The race is well underway already to capture little cyberspace acres of niche communities. While large main-stream media are finally experimenting with tightly controlled user comments, a next generation of internet billionaires are already reading the hidden grail in these niche communities and online neighborhoods, and they are literally building to suit the properties that will pay them ‘triple-net’ for many years to come.
What to do about it:
- Pick a niche
- Research the appetite of the target content consumer
- Become the source of that content
More here:
We are looking for referrals: we close 90% of referrals an we pay 15% to the referrer!
Article And Groups And The News – New Social Media Marketing Is Like Being A Reporter.
I wrote this article this morning about Linkedin.com and the facelift they announced by email to EVERYBODY IN LINKEDIN THIS MORINING:
The Linkedin.Com Face-lift and What it Means to You – to Us: What to Do Today
Linkedin Has Redone Their Groups and Done a Complete Facelift and They Sent Out a Letter to All of Us This Morning Wow
Below is a preview and links about Linkedin.com’s new look. I write every day at this time, and it is no coincidence that I am writing about this today: Linkedin sent this letter to us all (everyone in linkedin):
We’re thrilled to announce the first major transformation of the LinkedIn groups interface since we launched discussions in groups in late 2009. This is the first of several major upgrades to our groups platform, conversation system, and moderation toolkit coming over the next few weeks and months.
- The new interface has already caused an almost 50% increase in participation among the members of the groups in the most recent phase of the beta test. The changes will roll out to groups throughout the next week. We look forward to hearing feedback from you and the members of the groups you manage!
Sincerely,
The LinkedIn Groups Team
What this means to you:
Millions of searches and articles about this topic will ‘happen’ today1 What will you do about it? One thing you may want to do is to join or start, and announce a group, really:: The new look and links to check things out are below: and, as a group leader, I am sure linkedin will not mind:
Back to all discussions | Start a discussion Discussion
Featured discussion Undo
The Linkedin.com face-lift and what it means to you – to us: what to do today
Everyone in linked in received a letter today about the face-lift an new features in these group, this is huge – like the Associated Content announcement about yahoo buying them out which made my traffic to my author profile spike over ten-fold, this is a wonderful opportunity! Lets talk about the best ways to capitalize on the millions of hits floating around today!!!!!
Rules Of Engagement – 5 Tips Will Double Your Income Overnight
If you doubt that you can double your income immediately by following these five steps, you are doing them already:
- Never give up on anybody – before my latest ten years as an Internet advertising consultant, I spent 15 years in fleet lease and Internet sales in a large automotive dealership. In that time, and having sold over 2000 vehicles myself (those are just the ones who bought!), the story and the memory that stands out as teaching me the most of any lesson in my career is this one: like Real Estate, everyone drives, buys, owns cars or trucks. Like a real estate client, an auto client is a consumer – sometimes referred to as “John. Q. Public.” ‘John’ does not know what cars (or real estate) are worth. The marketplace, like real estate, is full of shysters and misinformation: John Q. is apprehensive and does not know who to trust. He is not very sophisticated, does not understand business or technology, and, in some cases, is not all that good at life in general. But John Q., little as he likes it, must pick somebody to trust to buy cars and real estate, and he really does not know enough to do it well without help. Enter the messed up, love-hate relationship our clients have with us, where they must trust our advice but they really don’t; they run everything we say by somebody less qualified to come up with unexpected ways for them to continue to doubt us even after they have signed, constantly challenging the truth we have told them. John Q. is stressed, under pressure, difficult at best to deal with: so we must be psychologists, counselors, therapists, wizards…to maintain them? Naw! It is very simple: in my current business, and everything I have done in the past, I maintain an opt-in newsletter called The Rothman Letter. It was called The Rothman Letter in the auto Business, it is called that now in IT. Regardless of who they are, how the transaction went, or if I like or even remember them; every contact, every business card, every past client, referral, prospect…everybody gets added to the opt-in email I send out now, instead of the manually generated direct mail I once used. I learned this lesson because many years ago I sat in front of a past client where the original transaction went so bad years before, that I actually remembered, and tried to hide when I recognized the client on the lot. The client also recognized me, but not for the reason I thought, and he approached me: “Hey, there you are Israel, bet you didn’t expect to see me again..” He actually had no idea how surprised, because he did not remember the deal at all: all he remembered were my quarterly newsletters, with my daughters cartoon images to make sure people would recognize me. A side note: the client woke up and remembered half way through the deal, and bought the car anyway.
- ABC – In the classic sales film you should all see if you have not, Glenn Gary Glenn Ross, the famous “Coffee is for Closers’ scene includes the advice: Always Be Closing - If you think this simple and obvious think again: this is the single most important factor that defines “closers”, their mind is always on the close, they never miss a chance to close: every question, objection, remark or answer is a chance to close something, if not just the simple acknowledgment of what you have said: it is really so simple: after each statement, you trial close: this makes sense, right? You understand this, don’t you?! We are going to do business, aren’t we?! You are really liking this, aren’t you?! Every time the client acknowledges ANYTHING that you ask them to acknowledge, emotionally you are becoming closer and they are more and more likely to follow through and buy; so simple yet so underutilized. I have been doing this so long that it comes naturally in every conversation, without my thinking about it, IE:, I am what I do.
- Always tell the truth – this one is less obvious, but just as important: I remember the cartoon magazines where everyone had two faces, the one they are holding up, and the real one behind the scenes. This is actually very realistic: they are telling you that they trust and believe you, but the rule is: they will verify everything you say online or with somebody else; John will say you have a deal, then take everything you have told him and shop you and your reputation, and your competition overnight before you get the money he said that he sent today. Tell the truth, know that John will verify it, tell him knowingly about things that you want him to research: and tell him that you know he will research and check and encourage him to: this presents confidence and you are taking away the need for the client to lie to you, which makes them trust you. This will cause more closes, more referrals, and less friction later on.
- Do not be afraid of loosing the client: this is the hardest one to learn, and one of the most important; there is such a thing as a bad client. Like my business (website design and internet advertising) real estate creates a scenario where you are ‘joined at the hip’ or ‘married’ to a client for long periods of time, years in my business, at least months in yours. John will buy another car, another house someday, he is a prospect for you in the future more if he just bought than if you had never met him, statistically speaking. But you are also evaluating John. You do not want his business, now, later, or ever if he is dishonest, is hiding something, is disloyal, tight, greedy…these are all things that will effect the outcome of your relationship, and you, the consultant or Realtor, will be blamed for results whether John listens or not. My advice: tell John this: tell him that you are evaluating him at the same time he evaluates you. Start the relationship on a mutually respectful level, or don’t start it. I am downright skittish when it comes to this: if I suspect that a client may embody any of these despised traits, I confront him or her about it; and if they do not have the right answers, I TERMINATE THE RELATIONSHIP. THERE ARE PEOPLE WHO ARE NOT WORTH DOING BUSINESS WITH.
- High touch – whenever a consumer makes any major decision they will have post-sale melancholy feelings: know this, plan for it, make a follow up call when they least expect it to let them know that they still matter even though you already have a down payment
Stay in touch, call often: people need friends, not just vendors.
I sincerely hope these tips serve you as well as they have me. This is the second recession I have survived in business, and, if not for these ‘rules of engagement’, I would not be here now. What are your seasoned salesperson ‘rules of engagement’? Will you share?
BTW, I have offered the training manual I used to build a huge, effective sales force when we had such a sales force (we are all virtual now); people who asked me for the top ten objections and how to handle them from my manual were very pleased – it is free for the asking: mailto:israel@socialmediasystems.com
