3.  Put yourself in a box – Make sure the story can be understood or generates interst just fot he headline.  If it’s going to spread virally without a huge budget you’re going to need it to really resonate with the “right” people – you need evangelists for your story.

4.  As soon as the story is ready to leak, push and promote it as much as you can.  bloggers and social media are heavily biased twoards the bleeding edge or brand brand brand new, so as soon as the sotry breaks that’s the time to push.  Leverage the press and buzz to generate more press and buzz.

2.  Not optmizing

3.  Not enough information on website.

4.  No referncing or no links to other areas when referncing.

5.  No social media optimization or the ability to consume and share content on major social media sites

6.  too much text, not enough images or video.

7.  Only having 100% commercial content

8.  Not being niche enough

9.  Internal Pages are not structured to target any keywords so they’re invisable.

10.  Not updating often enough.

11.  No call to action

12.  No visual serpation or a a way to make the call to action stand out.

13.  Website dosen’t look good / load on common browsers and resoultuions.

14.  Site links out to blog and other stuff on different websites, no internal blogging and social media features.

You published a post commenting on my article and used my name in a post on your company blog first.  I’m open for positive discussion, but it’s a business blog, so rants off topic on previous blog posts infused with negativity aren’t appropriate.  I wrote what I really thought and used keywords relevant to a real position I hold.  I ALLOWED you to comment out of respect, but your recent comments have gone too far (linking to an attack article on businessweek).  I’m not attacking you, I used your personal name in the post, because the post specifically addressed you, optimization is not a black art, I target all my blog posts – that’s smart marketing. 

If you watch any of the SEO debates ( like the calcanis one in particular ) you’ll see many posts with proper names in the titles.  You’re a blogger and what you write in your business blog (mine too) is open for critique by other bloggers, but I don’t have to allow negative rants in the comments on my business blog.  If you continue attacking me on MY business blog all your comments will be removed. (I’ll put a public notice saying I did this for the record).  Nothing personal, no more pissing matches.  I wish you luck with your future endeavors and hold nothing personal against you.