How to Generate Blog Buzz and Get in the MSM

 Sales and Spin  No Responses »
Sep 302007
 

 1.  Work hard at what your doing and show your passion by blogging a lot initially.  Get a hook on a large story or something worth being linked to for.  Prepare a buzz campaign on this story / post.2.  Target specific communities and be very proactive about contacting them, send bloggers personal e-mails be nice, be relevant and again show passion.

3.  Put yourself in a box – Make sure the story can be understood or generates interst just fot he headline.  If it’s going to spread virally without a huge budget you’re going to need it to really resonate with the “right” people – you need evangelists for your story.

4.  As soon as the story is ready to leak, push and promote it as much as you can.  bloggers and social media are heavily biased twoards the bleeding edge or brand brand brand new, so as soon as the sotry breaks that’s the time to push.  Leverage the press and buzz to generate more press and buzz.

 Posted by at 6:50 pm

Brain Dead Website Mistakes that Most People Make.

 Advertising with a twist, Sales and Spin  No Responses »
Sep 302007
 

 1.  Assuming we care without any intro

2.  Not optmizing

3.  Not enough information on website.

4.  No referncing or no links to other areas when referncing.

5.  No social media optimization or the ability to consume and share content on major social media sites

6.  too much text, not enough images or video.

7.  Only having 100% commercial content

8.  Not being niche enough

9.  Internal Pages are not structured to target any keywords so they’re invisable.

10.  Not updating often enough.

11.  No call to action

12.  No visual serpation or a a way to make the call to action stand out.

13.  Website dosen’t look good / load on common browsers and resoultuions.

14.  Site links out to blog and other stuff on different websites, no internal blogging and social media features.

 Posted by at 6:47 pm

Conquesting Management – A Sample Response to a Blog Attack

 Sales and Spin  No Responses »
Sep 302007
 

On a response to a blog attack 

You published a post commenting on my article and used my name in a post on your company blog first.  I’m open for positive discussion, but it’s a business blog, so rants off topic on previous blog posts infused with negativity aren’t appropriate.  I wrote what I really thought and used keywords relevant to a real position I hold.  I ALLOWED you to comment out of respect, but your recent comments have gone too far (linking to an attack article on businessweek).  I’m not attacking you, I used your personal name in the post, because the post specifically addressed you, optimization is not a black art, I target all my blog posts – that’s smart marketing. 

 

If you watch any of the SEO debates ( like the calcanis one in particular ) you’ll see many posts with proper names in the titles.  You’re a blogger and what you write in your business blog (mine too) is open for critique by other bloggers, but I don’t have to allow negative rants in the comments on my business blog.  If you continue attacking me on MY business blog all your comments will be removed. (I’ll put a public notice saying I did this for the record).  Nothing personal, no more pissing matches.  I wish you luck with your future endeavors and hold nothing personal against you. 

 

 Posted by at 6:30 pm

44 Potential Public Relations Blog Topics

 Sales and Spin  No Responses »
Sep 302007
 
  1. Public Relations Damage Control Basics
  2. Public Relations Emergency FAQ
  3. Top 10 ways to increase your PR online
  4. Top 10 ways to minimize damaging PR (public relations)
  5. How to stand out in a sea of competitors
  6. Blogging for PR (public relations)
  7. Press Release Basics
  8. When should you send out a press release?
  9. Public Relations in the Information Age
  10. What does a PR firm actually do?
  11. Why you need a professional PR firm
  12. The difference between PR is everything
  13. How to find a good PR firm.
  14. What to look for in public relations agencies
  15. Pitching your story
  16. Crisis communication basics
  17. Top 10 ways to generate free publicity.
  18. Top 10 PR mistakes to avoid
  19. When Pr is bad PR
  20. Public Relations Media Kit 101
  21. PR and your company back-story.
  22. How to deal with journalists
  23. How to find the right PR firm
  24. How internet technology is changing the face of PR
  25. Public relations online 101
  26. the impact of blogs and participatory journalism on public relations
  27. participatory journalism basics
  28. Branding in the digital age
  29. 10 most recognized brands and how they got there
  30. brief history of public relations
  31. Understanding the modern consumer
  32. How PR and online marketing are related.
  33. Fresh thinking in PR
  34. Public Relations Needs for Large companies
  35. Public Relations needs for startups
  36. Top PR resources
  37. Tools to track your PR
  38. The PR value of pad casting
  39. what media should your pr campaign target?
  40. Know your audience, niche marketing for PR
  41. PR Photos that get results
  42. Electronic Media Kits 101
  43. Electronic Media Kits for PR do you need one?
  44. Alternative Audiences for PR
 Posted by at 6:07 pm
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