Social Media Systems Social Media Marketing and Website Design Company

Click stars to vote (left is low, right is high)

Name: Mooter.com

Market Capital: Very small. They are currently going public and are in the process of raising $8 million. They have some revenue, but are losing more money than they are making because of a strong focus on research and development.

Alexa Traffic Rank: 129, 343

Overall Competitiveness: Minimal. They are extremely small and present very little competition. Their value lies in the fact that even a small meta search that is losing money can make thousands, and even millions of dollars by going public, and that they benefit from implementing programs like pay-per-click advertising.

Years in Business: Since 2001.

Strategy: To survive in the Meta search engine marketplace, they are attempting to grow in their niche marketplace and raise revenues by going public. This will enable them to grow and develop new and better technology, perhaps leading them to a reasonably successful revenue model in the future.

Strengths: Building a market share they have an excellent online marketing company to sell solutions and they do have clustering technology, though they haven’t developed it. As an Australia based, they could dominate a niche market because there are no major Meta searches in that geographic marketplace.

Weaknesses: They aren’t currently profitable and have only a mediocre traffic share despite huge development costs.

Other pertinent info: Mooter was founded by Ms. Liesl Capper, a BA with a psychology major, to develop computer technology that enabled web users to better organize their search results through personalization. Mooter secured an R&D Start Grant of $273,000 in September 2001 and launched the beta version of the search engine www.mooter.com in October 2003 (mooter.com).

This article was posted previously elsewhere; here are the comments that were made:

Liesl | lieslcapper@gmail.com | mootermedia.com.au | IP: 220.239.13.238

Hi I founded Mooter. The article above has managed to miss that the bulk of Mooter’s value is not that it has a search engine, but that it provides targeting and personalization technology to giant media partners in Asia. The company has deals with Yahoo! Baidu, and others, and is one of the fastest growing online ad networks in China. It also has operation in Japan and other Asian countries. It gets more revenue fromt his than from simply implementing ppc on its own site.

Liesl | lieslcapper@gmail.com | mootermedia.com.au | IP: 220.239.13.238
Here is another story on Mooter
http://www.ineedhits.com/free-tools/blog/2006/11/mooter-signs-ad-syndication-deal-with.aspx

Technorati Tags: search engine recognition, search engine, SEO experts, meta search engines, meta search engine, search engines, Mooter.com

Leave a Reply

You must be logged in to post a comment. PLEASE register now and you'll be able to fill out a profile, upload an avatar or picture of yourself and get a FREE link to your website. After commenting you can use the same login to join in our forum discussions. If you haven't done so already subscribe to this site. We're always adding new information and we would love to have you participate.

Join the Discussion in Our Social Media Marketing Forums