Profile of Meta Search Engine Surfwax.com
November 21st, 2006
Social Media Systems Social Media Marketing and Website Design Company
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Name: SurfWax.com
Market Value: Unknown; the company has not yet gone public.
Revenue Model: Private search solutions; advertising; pay-per click; several “information management” tools.
Alexa Traffic Rank: 76,802
Overall Competitiveness: Somewhat competitive. They are trying to innovate and become more established, but are still very small and slow-moving.
Years in Business: Since 1998.
Strategy: They rely on advertising through arenas such as pay-per-click and other private search. They are basically using the same technology, such as clustering, as all the others but branding it and marketing it differently.
Strengths: They are small but seem to be thriving because of good marketing and a decent product. They are geared towards innovation and the future, so they could conceivably come up with something new in a few years.
Weaknesses: Their usability is poor. They are very slow and are stuck in the same old form as their competitors.
Technorati Tags: search engine recognition, search engine, SEO experts, meta search engines, meta search engine, search engines, Surfwax.com
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This entry was posted by , on Tuesday, November 21st, 2006 at 3:39 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response below.
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