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There was a time when attaining good ranking in a search engine was possible with a good set of tags or strategically placed keywords.

Those days are long gone.

I have sat in a group of SEO Gurus and debated X+Y scenarios, long equations, fuzzy-math logic, and how the big boys of search find quality content. The truth of the matter is that search engines will probably never have the intelligence to spot “good content.” In fact, they have a hard time even defining what “original content” is.

For every geek working behind the scene at Google and Yahoo, there are a hundred geeks quietly defeating intensive code and automated scripts. The government long ago realized that inspired techno-enthusiasts (aka geeks, nerds, brainiacs, and motivated think-tanks) can break the most well-designed code. In fact, I grew up in this environment (my father was one of the first computer encryption analyst for the National Security Agency.)

In a strange evolution of my childhood experience, there has been a ironic NSA / Google rumor for years on the relation between Google and the NSA. One article from Government Computer News (NSA and Google- Separated at Birth?) and another at UneasySilence (Google= NSA 2.0) cover some of the musings that started since Google’s inception. In fact, simply use Google and search for “Google and the NSA“

You have to ask yourself:

If 30,000 intellectuals at the NSA cannot locate information on the net, why is the media putting so much faith in 10,000 money hungry Search Engine employees finding good content?

Perhaps Google and Yahoo really do have the best of the best. But even if they do, can you really automate it with a computerized mathematical algorithm?

Probably not.

I think it will be a long time before we see a computerized Einstein or an automated genius. Lucky for me my dad is retired. Until then, we will have to be happy watching Google’s version of Mission Impossible.

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