SEO strategy | Setting up Separate Blogs to Appeal to Niche Audiences
March 29th, 2007
Social Media Systems Social Media Marketing and Website Design Company
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(2 votes, average: 3 out of 5)
Need more traffic for very specific niche keywords. One way to appeal to a very niche audience is to set up a separate blog apart from your main company site or blog. If you go super niche and update the blog (or pay someone else to update it regularly) you can target very niche demographics and it will be easier to attract links from other on topic sites that wouldn’t have linked to your commercial website. This is especially valuable if the marketing messages don’t entirely overlap on your commercial site and the niche blog.
By promoting a niche blog you can get very targeted traffic to flow through it and then direct an interested percentage by pre-qualifying them with an excellent CTA to either your commercial site or other commercial sections of your specialized blog (e.g. a lead capture.)
It takes a bit of strategizing, but if done correctly you can end up with a nice amount of traffic and leads that the original company site would have missed. This is because the overly commercial site might not have had the marketing required to attract on-topic niche links, which are absolutely necessary for search engine rankings.
Technorati Tags: SEO strategy, niche blogs
The Author: Solomon Rothman
About: Solomon Rothman is currently the CIO for socialmediasystems.com. He authors multiple blogs which are syndicated by publications like Webpronews and is recognized as an expert author on search marketing & web design / development. Solomon has worked for multiple .com companies and subcontracted as a both a designer and search marketing consultant for both large and small corporations. Solomon loves the ongoing challenges and creativity the online marketing world requires to be successful. Besides technology, Solomon's other passions include filmmaking & screenwriting.
This entry was posted by Solomon Rothman, on Thursday, March 29th, 2007 at 5:51 am and is filed under Blogs - Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response below.
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