Social Media Invades Inc. 500 - The Hype Is Real
March 2nd, 2007
Social Media Systems Social Media Marketing and Website Design Company
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I came across an interesting study conducted by UMass Dartmouth Center for Marketing Research today. The study was done under the supervision of blog researchers Eric Mattson and Nora Ganim Barnes Apparantly Inc. 500 companies are adopting social media faster than Fortune 500 companies. For those who don’t know, the Inc. 500 is a list of the fastest growing privateley held companies in the United States. Is this just a coincidence or does social media have something to do with why these companies are part of the Inc. 500. and growing so quickly.
Here are some highlights about how familiar these companies are with Social Media:
- 42% know about social networking
- 38% know about message boards
- 36% know about blogs and blogging
But what are these companies specifically using in terms of social media? Here is a brief breakdown:
- 33% are utilizing message boards
- 27% are utilizing social networking (linkedin, etc.)
- 24% are utilizing video in some format (Vlogs, online videos, ads, etc.)
- 19% are utilizing a company blog (this is the most surprising stat for me, you would think more people would realize the amazing SEO potential here by now
Another interesting tidbit is that 66% of the fastest growing companies in the U.S. stated that social media is either “very important” or “somewhat important” to their overall marketing strategy.
Here is a link to a .PDF of the study
Technorati Tags: social media, inc. 500, social media marketing
The Author: contributingauthors
About: Various contributing authors which include some guests, some former employees and anyone else who's been published on this site that isn't currently writing or working for Social Media Systems.
This entry was posted by contributingauthors, on Friday, March 2nd, 2007 at 4:40 pm and is filed under Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response below.
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