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The internet writing market is oversaturated; you can get content anywhere for any price, even decently written content; writing on the web is fully commoditized and has created an environment of perfect competition that is great for buyers and dismal for writers.

For content writers, this means standing out from everyone else is getting more difficult; luckily, standing out to major search engines like Google is becoming easier. As Aaron Wall (of seobook.com) mentions, search algorithms will become increasingly sophisticated and start using visitor feedback as a quality signal; thus high quality content will become increasingly rewarded and poor content will cease to be profitable.

Thus, the key in producing effective content will depend on how many people like it and how quickly it spreads virally. Now, this doesn’t necessarily mean grammatically perfect, incredible prose; it means meaty, focused writing with a point, opinion, purpose, and attitude that speaks to users and makes them ‘vote’ for or link to it. This also means the use of social media will become increasingly important to how well content does on the search engines.

This is good news for writers who value quality and have long been frustrated at the proliferation of bad writing on the web. While this in no way means that poor content will stop being profitable, it does mean that a) higher quality content will become more rewarded than poor content and b) the more user’s give value (e.g. via links, diggs, mentions) to an article in the near future, the better it will rank in the search engines.

Technorati Tags: seo, quality content, social media, link baiting

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