What is Social Media Marketing?
February 27th, 2007
Social Media Systems Social Media Marketing and Website Design Company
Click stars to vote (left is low, right is high)
(3 votes, average: 4.67 out of 5)
If you rely on the universal brain power of the online community, Wikipedia’s definition is-
Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others.[1] The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.
But the real matter of what a Social Media Platform is all about is relationships. It is about human nature and the personal connections we make with information. As the Web is thrust into “2.0″ or perhaps even “2.5″, online wanderers continue to look for one thing- meaningful information.
Search engines like Yahoo and Google have been harvesting data for over a decade, thrusting our personal decisions through an automated process of A + B = C. Along the way, they have dehumanized the very essence of the information. They have disregarded the human equation.
Social Media is all about being human. It is about conversing with your neighbor, sharing ideas with a world famous author, or even sharing a joke with someone around the world. The “big boys” of the search engine world are finding themselves at the mercy of popular opinion as community sites like Myspace and YouTube encourage users to filter information in the most personal way they can.
The Author:
About:
This entry was posted by , on Tuesday, February 27th, 2007 at 4:52 am and is filed under Featured, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response below.
One Response to “What is Social Media Marketing?”
Leave a Reply
You must be logged in to post a comment. PLEASE register now and you'll be able to fill out a profile, upload an avatar or picture of yourself and get a FREE link to your website. After commenting you can use the same login to join in our forum discussions. If you haven't done so already subscribe to this site. We're always adding new information and we would love to have you participate.
Join the Discussion in Our Social Media Marketing Forums
Discussion Forum
| Topic | Posts | Last Poster |
|---|---|---|
| Costs of a social marketing campaign | 2 | LSteinberg |
| Forum Posting Guidelines | 1 | Solomon Rothman |
| Social Media Rocks Any Business Plan | 3 | Pokergirl |
| Good and bad navigation examples: | 9 | |
| Interested in other people's suggestions for a good feature... | 1 | Stephmie |
| Internet based tools: | 12 | |
| Trouble writing articles? | 1 | aurorabrown |
| A little wordpress tip about uploading docs. | 1 | markwalker |
| Computers versus Common Sense (CYC Video) | 2 | aurorabrown |
| Different uses of Social Media | 3 | aurorabrown |
Highest Rated
- Social Media Systems and RISMedia Launch RISMedia Local Real Estate News | Press Release April 2007 (5 out of 5)
- The 12 Do’s and Don’ts of Website Usability - SEO Basics Part 5 (5 out of 5)
- Interactive agency revenue skyrockets at traditional agency expence -advertising tides are shifting (5 out of 5)
- Don’t Be An I’m-A-Realtor-Too Site - Stand Out! Market Your Website With Quality Content (5 out of 5)
- Solomon’s Top SEM Blogs | Niche Marketing Blogs Reviewed (5 out of 5)
- Social Media Systems and RISMedia Launch RISMedia Local Real Estate News | Press Release April 2007
March 24th, 2008 at 10:00 am
[...] very close to what I feel social media is all about has been quite eloquently put across by Barry Hurd [“…the real matter of what a Social Media Platform is all about is relationships. It is [...]