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SEO involves lots of tedium and hard work. There is no way around it: building links, optimizing pages, researching competition, writing content, posting things on various websites–all this and more is required for a truly effective SEO campaign.

As with most occupations, in SEO, some things have more of an effect than others. That’s why the increasing trend in the SEO profession to put almost all the emphasis on link building and baiting is so alarming. They are spending less time, or even completely overlooking, basics like manual directory submission, perfect on-site optimization, smaller traffic sources and mixed media promotion (like video).

This may not seem like a big deal, considering the above steps are tedious and less important than others, but it is, and here’s why. As search engine algorithms become increasingly complex, they take more and more factors into account in order to reduce the ability of individuals and companies to artificially manipulate them.

Any SEO strategy that puts most of its emphasis on one or two steps and overlooks additional helpful tasks is playing a dangerous game. They’re doing exactly what SEO’s used to do: focusing 90% of their effort on one specific element. Then they’re surprised when the sites they build up fall down on the next round of Google updates. If you put all your emphasis on one step in the SEO equation, and Google devalues that particular aspect, your rankings will collapse. It’s like the age-old saying “don’t put all your eggs in one basket.”

The little things add up. By using a very broad SEO strategy that encompasses productive work in many different aspects of SEO, you’ll be able to maintain high rankings and outdo your competitors, regardless of how Google changes. It will take some time, but in the end is worth the tedium. Focusing on content creation, quality of content, niche and general keywords, perfect on-site optimization, link baiting, reciprocals, social bookmarking, article marketing, correct use of web services like social networks and some type of viral marketing plan will ensure you have a multi-faceted SEO campaign that will produce long-lasting results.

So why do SEO consultants overlook the basics and tend to focus on only one aspect? It’s a lot of hard work and tedium. Find an SEO firm that sweats the details and you’ll experience longer lasting ranking success.

Technorati Tags: seo, seo consultant, seo firm, seo campaign, effective seo campaign, trends in seo

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