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Title tags are one of the most fundamental aspects of onsite SEO; further, this is a subject which, in this day and age, I shouldn’t even have to be talking about. This concept has been around since the beginning of search engines and is one of the simplest, most basic ways to help your onsite SEO. So why do a large number of websites in 2007 STILL have no title, description tags?

Who knows. Any web designer who knows what they’re doing knows about this element. However, since web designers aren’t paid to do seo, often they just throw something there without doing the correct research or optimizing the tags properly. However, if your web designer didn’t even include any (which does happen)…well, lets not go there.

What usually happens with the web designer is that they’ll pick a certain word set and title and use them for all of the pages on a website uniformly. Unfortunately, can lead to them all being indexed in Google’s supplemental results, which is the ‘click for omitted results’ line you sometimes see when you search for a term.

Needless to day, this is bad, as it means people won’t see your results. Title tags remain one the most important ranking factors in onsite seo. Badly done title tags affect everything from click through ratio to rankings; in this way, it can affect whether or not your site appears in the SERP’s.

Here’s an example of a good title tag, keyword set and description for an seo blog:

Note before you even start, if you have a valuable brand (of no more than a couple words, like ‘Acclivity, Inc’) then be sure to add them to the beginning or end of the title. Some seos like it at the beginning, others at the end, though I personally prefer it on the end. If your brand is really specific and really powerful, you may want to put it at the beginning.

Title: “Blank Blog | SEO Advice, News and Information”

Keywords: “seo blog news and search marketing advice”

Description: “This seo blog is geared towards those who wish to learn more about search engine optimization and those who want to stay on top of the most recent news in the seo industry”

Here’s a bad example:

Title “Advice and Information”

Keywords: “seo blog blogging news advice seo information seo industry blog onsite seo advice recent seo news blogging website topic one website topic two website topic three website topic four website topic five

Description: “seo news and information”

It may seem like a small difference, but title tags and how you submit them can make a big difference in the effectiveness of your onsite SEO.

Technorati Tags: onsite seo title tags search engine marketing web design

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