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We hear this often: these guys had results immediately, while I have been doing everything and got no results. It is true: the same people continue to succeed, while others continue to fail: our beta testers in Denver who got immediate results, continue to succeed: they got 42 leads last month we just learned.
There are many reasons for this: I will list a few:
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New sites are much harder to rank than existing ones, and it takes time: while an established existing site when certain things are done can rank overnight.
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It is not good enough to do a half-baked job on content: if the content is not real, genuine prose, pictures, movies - then nobody will link to you and you will never establish a subscriber base or rankings.

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Quality is better than quantity: a few very well written, properly documented and researched, properly syndicated articles with real value are more effective than a ’splog’ at attracting real customers.
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Online advertising is about lots of effort and attention to little tiny details, like digg.coming and bookmarking and stumbleupon.coming your own articles - adding the right tags and key words: many people post lots but are not meticulous enough to get results.
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Duplicate content is bad: the data must be original, not just a regurgitation of others peoples spam.
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Some markets are very competitive: our beta testers in Denver did not rank immediately for broad Denver real estate searches: rather for lots of different long-tail real estate searches that they specifically wrote and optimized for.
In short, you can lead a horse to water, but cannot make him drink.
As a parting thought: the same diligence and attention to detail that gets traffic, also properly follows up and closes leads; the same people do well with paperwork, and customer relations, and the business plan in general. Doing anything well is about attention to detail! Social Media marketing is no exception to that rule.
The Author: Israeli Rothman
About: Israel Rothman is a very well-known Internet advertising consultant who writes for several online magazines. Mr. Rothman has been a pioneer in Social Media Marketing as a method of intentional search engine placement for over 800 companies during the last ten years. He is CEO and founder of SocialMediaSystems.com LLC.
This entry was posted by Israeli Rothman, on Monday, February 11th, 2008 at 7:43 am and is filed under Blogs - Blogging, Featured, Internet Advertising, Social Media Marketing, Web Design Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response below.
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| Topic | Posts | Last Poster |
|---|---|---|
| Social Media Rocks Any Business Plan | 2 | henry12 |
| Good and bad navigation examples: | 9 | Samantha Harrelson |
| Why you need an online marketing speciallist? | 1 | krissybee14 |
| Interested in other people's suggestions for a good feature... | 1 | Stephmie |
| Internet based tools: | 12 | JinkyWilliams |
| Trouble writing articles? | 1 | aurorabrown |
| A little wordpress tip about uploading docs. | 1 | markwalker |
| Computers versus Common Sense (CYC Video) | 2 | aurorabrown |
| Different uses of Social Media | 3 | aurorabrown |
| Search Engine Marketing Buzz Words | 4 | aurorabrown |








(5 votes, average: 4.2 out of 5)


